UX Strategy
Global Internal Communications Digital Transformation
Drove project dedicated to the transformation and global accessibility of our internal IC software tool. Owned the full development lifecycle-from UX evaluations, to solution research, requirements drafting, and subsequent IT-led implementation.
Year :
2025
Industry :
Engineering & Manufacturing
Client :
Moog Inc.
Project Duration :
1 year
Problem :
The existing internal communications software was approaching the end of its contract term, requiring a renewal decision within five months. Despite this urgency, the platform suffered from extremely low adoption and engagement (averaging only three “likes” per post), limiting its value to employees.
Meanwhile, the Internal Communications team required a solution capable of supporting expanded capabilities—such as integrations with external systems, podcasting, and translation services—to better reach a decentralized and global workforce. Leadership needed a clear, cost-effective recommendation that would meet these functional needs and improve overall employee reach.
Solution :
Conducted a comprehensive evaluation of the existing system’s user experience and identified gaps contributing to low engagement. Interviewed stakeholders across Internal Comms and the wider organization to build a complete picture of functional requirements, including globalization, mobile access, and content creation flexibility.
Researched and assessed multiple software platforms with a focus on boosting engagement by meeting employees where they are—especially shop-floor workers without company-issued devices. This included securing approval for personal-device usage, making the solution one of only two applications at Moog permitted on personal mobile phones.
The proposed solution incorporated modern communication features such as podcasting, digital signage integration, targeted messaging, employee-generated content spaces, and automated translation capabilities. It also included a clean UI configuration and a full rebranding to improve clarity and usability across global groups.
Challenges :
The project required careful consideration of cost constraints, ensuring that the recommended solution balanced necessary functionality with long-term affordability. Securing leadership alignment was also critical, as the initiative involved advocating for a platform change and justifying the associated investments to multiple stakeholders.
Additionally, the work was completed under an aggressive timeline, which required conducting UX research, evaluating potential solutions, drafting requirements, and planning implementation within a five-month decision window, followed by a four-month implementation period to support a global company launch. Finally, workforce accessibility presented a key challenge, as many shop-floor employees did not have Moog-issued computers or laptops, necessitating a mobile-first or device-agnostic approach to ensure equitable access across the workforce.
Design Process :
Deliverables presented are not totality of design process, but are ones permitted for external sharing. Feel free to reach out to ask more about methodologies used for project.
Summary :
Achieved 50% adoption within the first month of rollout, with sustained increases in engagement across global operating groups. The new platform significantly expanded access to communications for all employees—including those on the shop floor—helping to dispel the perception that employee communications were primarily targeted to East Aurora staff. The transformation delivered a more inclusive, engaging, and scalable communications environment that supports Moog’s global workforce.
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Latest Resume
UX Strategy
Global Internal Communications Digital Transformation
Drove project dedicated to the transformation and global accessibility of our internal IC software tool. Owned the full development lifecycle-from UX evaluations, to solution research, requirements drafting, and subsequent IT-led implementation.
Year :
2025
Industry :
Engineering & Manufacturing
Client :
Moog Inc.
Project Duration :
1 year
Problem :
The existing internal communications software was approaching the end of its contract term, requiring a renewal decision within five months. Despite this urgency, the platform suffered from extremely low adoption and engagement (averaging only three “likes” per post), limiting its value to employees.
Meanwhile, the Internal Communications team required a solution capable of supporting expanded capabilities—such as integrations with external systems, podcasting, and translation services—to better reach a decentralized and global workforce. Leadership needed a clear, cost-effective recommendation that would meet these functional needs and improve overall employee reach.
Solution :
Conducted a comprehensive evaluation of the existing system’s user experience and identified gaps contributing to low engagement. Interviewed stakeholders across Internal Comms and the wider organization to build a complete picture of functional requirements, including globalization, mobile access, and content creation flexibility.
Researched and assessed multiple software platforms with a focus on boosting engagement by meeting employees where they are—especially shop-floor workers without company-issued devices. This included securing approval for personal-device usage, making the solution one of only two applications at Moog permitted on personal mobile phones.
The proposed solution incorporated modern communication features such as podcasting, digital signage integration, targeted messaging, employee-generated content spaces, and automated translation capabilities. It also included a clean UI configuration and a full rebranding to improve clarity and usability across global groups.
Challenges :
The project required careful consideration of cost constraints, ensuring that the recommended solution balanced necessary functionality with long-term affordability. Securing leadership alignment was also critical, as the initiative involved advocating for a platform change and justifying the associated investments to multiple stakeholders.
Additionally, the work was completed under an aggressive timeline, which required conducting UX research, evaluating potential solutions, drafting requirements, and planning implementation within a five-month decision window, followed by a four-month implementation period to support a global company launch. Finally, workforce accessibility presented a key challenge, as many shop-floor employees did not have Moog-issued computers or laptops, necessitating a mobile-first or device-agnostic approach to ensure equitable access across the workforce.
Design Process :
Deliverables presented are not totality of design process, but are ones permitted for external sharing. Feel free to reach out to ask more about methodologies used for project.
Summary :
Achieved 50% adoption within the first month of rollout, with sustained increases in engagement across global operating groups. The new platform significantly expanded access to communications for all employees—including those on the shop floor—helping to dispel the perception that employee communications were primarily targeted to East Aurora staff. The transformation delivered a more inclusive, engaging, and scalable communications environment that supports Moog’s global workforce.
More Projects
Latest Resume
UX Strategy
Global Internal Communications Digital Transformation
Drove project dedicated to the transformation and global accessibility of our internal IC software tool. Owned the full development lifecycle-from UX evaluations, to solution research, requirements drafting, and subsequent IT-led implementation.
Year :
2025
Industry :
Engineering & Manufacturing
Client :
Moog Inc.
Project Duration :
1 year
Problem :
The existing internal communications software was approaching the end of its contract term, requiring a renewal decision within five months. Despite this urgency, the platform suffered from extremely low adoption and engagement (averaging only three “likes” per post), limiting its value to employees.
Meanwhile, the Internal Communications team required a solution capable of supporting expanded capabilities—such as integrations with external systems, podcasting, and translation services—to better reach a decentralized and global workforce. Leadership needed a clear, cost-effective recommendation that would meet these functional needs and improve overall employee reach.
Solution :
Conducted a comprehensive evaluation of the existing system’s user experience and identified gaps contributing to low engagement. Interviewed stakeholders across Internal Comms and the wider organization to build a complete picture of functional requirements, including globalization, mobile access, and content creation flexibility.
Researched and assessed multiple software platforms with a focus on boosting engagement by meeting employees where they are—especially shop-floor workers without company-issued devices. This included securing approval for personal-device usage, making the solution one of only two applications at Moog permitted on personal mobile phones.
The proposed solution incorporated modern communication features such as podcasting, digital signage integration, targeted messaging, employee-generated content spaces, and automated translation capabilities. It also included a clean UI configuration and a full rebranding to improve clarity and usability across global groups.
Challenges :
The project required careful consideration of cost constraints, ensuring that the recommended solution balanced necessary functionality with long-term affordability. Securing leadership alignment was also critical, as the initiative involved advocating for a platform change and justifying the associated investments to multiple stakeholders.
Additionally, the work was completed under an aggressive timeline, which required conducting UX research, evaluating potential solutions, drafting requirements, and planning implementation within a five-month decision window, followed by a four-month implementation period to support a global company launch. Finally, workforce accessibility presented a key challenge, as many shop-floor employees did not have Moog-issued computers or laptops, necessitating a mobile-first or device-agnostic approach to ensure equitable access across the workforce.
Design Process :
Deliverables presented are not totality of design process, but are ones permitted for external sharing. Feel free to reach out to ask more about methodologies used for project.
Summary :
Achieved 50% adoption within the first month of rollout, with sustained increases in engagement across global operating groups. The new platform significantly expanded access to communications for all employees—including those on the shop floor—helping to dispel the perception that employee communications were primarily targeted to East Aurora staff. The transformation delivered a more inclusive, engaging, and scalable communications environment that supports Moog’s global workforce.
More Projects
Latest Resume