Graphic Design
RIT Racing Elevated Branding & Marketing Initiative
As part of the team’s business leadership, oversaw marketing strategy and delivered a cohesive brand system applied across digital platforms, print materials, merchandise, and physical racecar livery.
Year :
2023 - 2024
Industry :
Motorsports Engineering
Client :
RIT Racing
Project Duration :
2 years
Problem :
RIT Racing lacked a cohesive brand identity and consistent social media presence across its primary communication channels, including the website and social platforms such as Instagram, Facebook, and LinkedIn. Inconsistent visual standards and fragmented messaging limited the team’s ability to present itself professionally to potential sponsors, partners, and new team members.
Improving the team’s digital presence was critical not only for increasing follower engagement, but also for establishing credibility and professionalism necessary for securing sponsorships and external support.
Solution :
Developed a unified branding framework and design documentation to guide all graphic design deliverables associated with the team. This system was applied consistently across newsletters, the team website, sponsorship packets, merchandise, social media content, posters, flags, and other promotional materials, ensuring a cohesive and recognizable brand presence.
In a leadership role on the business team, drove the initiative forward by recruiting and mentoring design-skilled students to support execution. Provided hands-on instruction in tools such as Adobe Illustrator, enabling contributors to produce on-brand assets while building foundational design skills.
Extended design work beyond digital platforms by contributing to the racecar livery design, applying branding principles to an industrial and engineering-driven context. Additionally, redesigned the team website to improve visual hierarchy, information architecture, and mobile responsiveness, resulting in a more comprehensive and accessible digital experience.
Challenges :
The initiative significantly elevated RIT Racing’s brand presence and professionalism, strengthening engagement across digital channels and improving the team’s positioning for sponsorship opportunities. Through this leadership role, developed advanced graphic design and branding skills while gaining exposure to engineering-driven design constraints and real-world application beyond traditional digital interfaces. The experience reinforced the value of design systems, collaboration, and mentorship in delivering cohesive, high-impact branding solutions.
Design Process :
Deliverables presented are not totality of design process, but are ones permitted for external sharing. Feel free to reach out to ask more about methodologies used for project.
Summary :
The "ShopEase Redesign Sprint" transformed the e-commerce app into a user-friendly and visually engaging platform. By simplifying navigation, optimizing the checkout flow, and introducing a sleek new interface, the project significantly improved user satisfaction and reduced friction throughout the shopping journey.
This redesign demonstrates the power of thoughtful UX/UI improvements in driving business success and enhancing the overall customer experience.
More Projects
Latest Resume
Graphic Design
RIT Racing Elevated Branding & Marketing Initiative
As part of the team’s business leadership, oversaw marketing strategy and delivered a cohesive brand system applied across digital platforms, print materials, merchandise, and physical racecar livery.
Year :
2023 - 2024
Industry :
Motorsports Engineering
Client :
RIT Racing
Project Duration :
2 years
Problem :
RIT Racing lacked a cohesive brand identity and consistent social media presence across its primary communication channels, including the website and social platforms such as Instagram, Facebook, and LinkedIn. Inconsistent visual standards and fragmented messaging limited the team’s ability to present itself professionally to potential sponsors, partners, and new team members.
Improving the team’s digital presence was critical not only for increasing follower engagement, but also for establishing credibility and professionalism necessary for securing sponsorships and external support.
Solution :
Developed a unified branding framework and design documentation to guide all graphic design deliverables associated with the team. This system was applied consistently across newsletters, the team website, sponsorship packets, merchandise, social media content, posters, flags, and other promotional materials, ensuring a cohesive and recognizable brand presence.
In a leadership role on the business team, drove the initiative forward by recruiting and mentoring design-skilled students to support execution. Provided hands-on instruction in tools such as Adobe Illustrator, enabling contributors to produce on-brand assets while building foundational design skills.
Extended design work beyond digital platforms by contributing to the racecar livery design, applying branding principles to an industrial and engineering-driven context. Additionally, redesigned the team website to improve visual hierarchy, information architecture, and mobile responsiveness, resulting in a more comprehensive and accessible digital experience.
Challenges :
The initiative significantly elevated RIT Racing’s brand presence and professionalism, strengthening engagement across digital channels and improving the team’s positioning for sponsorship opportunities. Through this leadership role, developed advanced graphic design and branding skills while gaining exposure to engineering-driven design constraints and real-world application beyond traditional digital interfaces. The experience reinforced the value of design systems, collaboration, and mentorship in delivering cohesive, high-impact branding solutions.
Design Process :
Deliverables presented are not totality of design process, but are ones permitted for external sharing. Feel free to reach out to ask more about methodologies used for project.
Summary :
The "ShopEase Redesign Sprint" transformed the e-commerce app into a user-friendly and visually engaging platform. By simplifying navigation, optimizing the checkout flow, and introducing a sleek new interface, the project significantly improved user satisfaction and reduced friction throughout the shopping journey.
This redesign demonstrates the power of thoughtful UX/UI improvements in driving business success and enhancing the overall customer experience.
More Projects
Latest Resume
Graphic Design
RIT Racing Elevated Branding & Marketing Initiative
As part of the team’s business leadership, oversaw marketing strategy and delivered a cohesive brand system applied across digital platforms, print materials, merchandise, and physical racecar livery.
Year :
2023 - 2024
Industry :
Motorsports Engineering
Client :
RIT Racing
Project Duration :
2 years
Problem :
RIT Racing lacked a cohesive brand identity and consistent social media presence across its primary communication channels, including the website and social platforms such as Instagram, Facebook, and LinkedIn. Inconsistent visual standards and fragmented messaging limited the team’s ability to present itself professionally to potential sponsors, partners, and new team members.
Improving the team’s digital presence was critical not only for increasing follower engagement, but also for establishing credibility and professionalism necessary for securing sponsorships and external support.
Solution :
Developed a unified branding framework and design documentation to guide all graphic design deliverables associated with the team. This system was applied consistently across newsletters, the team website, sponsorship packets, merchandise, social media content, posters, flags, and other promotional materials, ensuring a cohesive and recognizable brand presence.
In a leadership role on the business team, drove the initiative forward by recruiting and mentoring design-skilled students to support execution. Provided hands-on instruction in tools such as Adobe Illustrator, enabling contributors to produce on-brand assets while building foundational design skills.
Extended design work beyond digital platforms by contributing to the racecar livery design, applying branding principles to an industrial and engineering-driven context. Additionally, redesigned the team website to improve visual hierarchy, information architecture, and mobile responsiveness, resulting in a more comprehensive and accessible digital experience.
Challenges :
The initiative significantly elevated RIT Racing’s brand presence and professionalism, strengthening engagement across digital channels and improving the team’s positioning for sponsorship opportunities. Through this leadership role, developed advanced graphic design and branding skills while gaining exposure to engineering-driven design constraints and real-world application beyond traditional digital interfaces. The experience reinforced the value of design systems, collaboration, and mentorship in delivering cohesive, high-impact branding solutions.
Design Process :
Deliverables presented are not totality of design process, but are ones permitted for external sharing. Feel free to reach out to ask more about methodologies used for project.
Summary :
The "ShopEase Redesign Sprint" transformed the e-commerce app into a user-friendly and visually engaging platform. By simplifying navigation, optimizing the checkout flow, and introducing a sleek new interface, the project significantly improved user satisfaction and reduced friction throughout the shopping journey.
This redesign demonstrates the power of thoughtful UX/UI improvements in driving business success and enhancing the overall customer experience.
More Projects
Latest Resume